Apple Search Ads is one of the most powerful tools in a modern marketing toolbox.
Today, 65% of all downloads follow an App Store search, but to accurately monitor the results of your campaigns to meet business objectives, it’s important to look at the full picture.
During this webinar, featuring Branch product marketer Amanda Vandiver, we discuss:
- Why Apple Search Ads is so important
- Advanced attribution to understand the full ROI of ad campaigns
- Cross-platform, cross-channel cohort analysis
