Brett Orlansky and Amanda Vanderfer from Branch discuss the "Hidden Taxes on Mobile Growth," revealing insights from their recent research. They identify five key issues that can diminish the return on ad spend in mobile app marketing, including the broken journey, missing signals, duplication, missing influence, and optimization lag. The presenters emphasize the importance of addressing these issues in order to effectively manage budgets and improve campaign performance. They provide actionable steps to help marketers stop budget leaks and maximize revenue potential.
