In today’s fast-paced world, mobile users have little patience for confusing, disjointed journeys. And with so many brands vying for their attention, marketers must build intuitive and user-friendly mobile experiences – especially ones that make users say “Wow, that was easy!” That’s where Branch & Segment come in.
- The role that Branch and Segment play in the mobile ecosystem
- How to send data back and forth between the Branch + Segment platforms for better attribution insights
- How to identify which cohort audience works best for the different campaign types that you run
- Best practices to create winning customer journeys that drive more revenue
- How to turn data into insights and activation bringing users into your app via personalized user journeys
